Live shows may be the heart of a music venue’s business, but they don’t have to be the only source of income. Between concert nights, load-ins, and off-days, most venues sit unused for large portions of the week. Meanwhile, film, television, advertising, and digital media productions are constantly searching for visually compelling, authentic locations. By positioning your venue as a filming and photography destination, you can transform downtime into a reliable new revenue stream—without competing with your core live music programming.

1) Monetize Downtime by Opening Your Doors to Film & Photo Shoots

Music venues are often empty during the day, early week, or off-season. Turning your space into a filming and photography location allows you to generate revenue from hours that would otherwise go unused.

• Hourly or day rates: Charge production companies for access during non-show hours.
• Flexible packages: Offer half-day, full-day, or multi-day bookings depending on crew size.
• Low operational lift: Most shoots require minimal staffing compared to live events.

2) Leverage the Venue’s Built-In Character

Production teams are constantly searching for authentic locations. Music venues already offer distinctive aesthetics—stages, lighting rigs, balconies, backstage areas—that are expensive to recreate on sets.

• Authenticity sells: Real venues add credibility to films, commercials, and music videos.
• Multiple looks, one location: Stage, bar, green room, and exterior shots increase booking value.
• Brand alignment: Artists and brands want spaces that visually match music culture.

3) Create Add-On Revenue Opportunities

Beyond location fees, venues can upsell services that make shoots smoother while increasing margins.

• Equipment access: Charge for use of house lights, LED walls, or sound systems.
• Staffing services: Offer in-house technicians, stagehands, or venue managers.
• Catering and hospitality: Partner with local vendors or use in-house bars and kitchens.

4) Attract Repeat Bookings Through Smart Marketing

Once your venue is established as a film-friendly location, repeat business can become a steady income stream.

• Location databases: List your venue on film and production location platforms.
• Clear guidelines: Publish tech specs, load-in rules, and rate cards to reduce friction.
• Portfolio building: Showcase past shoots to attract higher-budget productions.

5) Protect the Venue While Expanding Revenue

With the right policies in place, filming and photography can be a low-risk, high-return extension of your business.

• Insurance requirements: Require certificates of insurance from production companies.
• Time buffers: Schedule shoots around live events to avoid conflicts.
• Clear contracts: Define usage rights, overtime fees, and damage responsibilities.

By positioning your music venue as a filming and photography location, you unlock a new revenue stream that complements live events, maximizes unused hours, and strengthens your venue’s presence across film, media, and culture.