Creating an effective venue website requires more than just attractive visuals—it must clearly communicate essential information, support seamless ticket purchasing, and create an engaging experience for visitors on any device. This comprehensive checklist is designed to help venue owners, managers, and web designers evaluate and improve every aspect of a venue’s online presence.

From event details and ticketing flow to branding, accessibility, mobile optimization, and technical performance, each section ensures your website meets modern user expectations and industry best-practices. Use this checklist as a guide during development, redesigns, or regular quality audits to keep your venue’s digital experience professional, intuitive, and ready to convert visitors into attendees.

You can also use our Free Tool: Music Venue Website Development Report

🎫 1. Essential Venue Information

• Clear venue name and branding on every page
• Accurate address with embedded map
• Operating hours
• Age restrictions (e.g., 18+, 21+)
• Parking and public transportation details
• Accessibility information (ADA compliance, seating options)

📅 2. Events & Scheduling

• Easy-to-read event calendar or schedule
• Individual event pages with:
• Artist info and images
• Date & time
• Ticket prices and tiers
• Age restrictions
• Support acts / opening times
• Clear “Buy Tickets” buttons
• Filter/search events by date, genre, or artist

🎟️ 3. Ticketing Experience

• Secure ticket purchasing process
• Mobile-friendly ticketing flow
• Clear refund / transfer policies
• Upfront display of fees
• Confirmation email reliability

🖼️ 4. Visual Quality & Branding

• Professional, high-resolution photos of venue interior/exterior
• Video highlights or virtual tour
• Consistent brand aesthetics (colors, typography, logos)
• Artist photos comply with copyright/licensing

📱 5. Mobile Optimization

• Fully responsive design across devices
• Fast load times
• Buttons large enough for mobile tapping
• Mobile-friendly navigation/menu
• Tickets and event pages fully usable on mobile

🧭 6. Navigation & Usability

• Clear top-level menu: Home / Events / Tickets / About / Contact
• Search bar
• Breadcrumbs or back navigation
• No dead links
• Easy-to-find contact information

🔊 7. Venue Features & Amenities

• Description of venue layout
• Capacity details
• Food & drink offerings
• Coat check details
• Security policies

🧾 8. Policies & Legal Requirements

• Privacy policy
• Terms & conditions
• Ticketing policies
• Photography/video rules
• Health/safety guidelines

⭐ 9. Social Proof & Engagement

• Testimonials or reviews
• Links to social media profiles
• Embedded social feeds
• Photo galleries from past events
• Mailing list signup

🔧 10. Technical Quality

• Fast page load times
• SSL certificate (HTTPS)
• Clean URL structure
• Accessibility standards
• Browser compatibility testing
• Schema markup for events

🔍 11. SEO (Search Engine Optimization)

• Unique meta titles/descriptions for each page
• Alt text for all images
• Structured content for artists/events
• Venue name + city included in headings/titles
• Local SEO optimizations

💬 12. Customer Support

• Clear contact form
• Box office phone number
• Email address for inquiries
• Automated confirmation messages
• FAQ page with common questions