Guides / Venue Management Software
This guide covers the full chain for venue management software: FOH operations, box office/admissions, core platform/back office, integrations/workflows, and compliance/security management. It’s written for real-world setups from small clubs to mid-size venues. No frameworks required—just copy/paste.
1) Front of House (FOH) Venue Management System
Core Components
- Input sources: event schedules, ticket inventories, seating maps/GA zones, pricing tiers, promotions.
- Console: FOH dashboards handling check-in, upgrades, will call, guest list, and incident notes.
- System processing: CRM, order management, allocation rules, fee engines, and reporting pipelines.
- Amplification: network/power foundation—PoE for scanners, UPS at FOH, LTE failover for outages.
- Peripherals: ticket scanners, printers (wristband/badge/receipt), kiosks, customer displays, ID age verification.
Design & Coverage
- Audience area first: map queue lanes, ADA access, and will-call; size scanners and staff per throughput goals.
- Pattern control: position check-in points to reduce cross-traffic; dedicate fast-lane for mobile/QR.
- Tender alignment: enable wallet/QR tickets; support offline validation rules for brief network loss.
- Front displays: show gate status, sold-out notices, and age warnings; minimize staff Q&A time.
- Network reach: strong 5/6 GHz coverage or wired drops at every podium; provision LTE backup.
System Setup (Order of Operations)
- Physical placement of podiums, kiosks, printers, chargers; secure mounts and cable routes.
- Polarity check for IDs/tickets: validate barcode symbologies, scanner firmware, and test passes.
- Time alignment:
- Sync device clocks (NTP) for audit trails, access windows, and timed promos.
- Align event open/close times with staffing and door schedules.
- System EQ (config, not audio):
- Load pricing tiers, holds/kills, and comp rules; configure capacity caps per zone.
- Set user roles, permissions, and approvals (refund/void/upgrade thresholds).
- Limiters: rate-limit API calls (bots), throttle kiosk retries, and set alert thresholds on scans/min.
Gain Structure & Headroom
- Target ≤ 10–15 sec per guest at gates; pre-validate mobile tickets to keep queues moving.
- Size servers/uplinks so CPU and bandwidth sit comfortably below saturation at peak ingress.
- Keep offline rules strict (one-use tokens, short cache TTL) to curb fraud during outages.
Typical Catalog Starting Points
- Events: GA/VIP tiers, early entry, bundles (ticket + merch/drink credit).
- Seating/zones: holds for production sightlines, ADA companion seats/zones.
- Guest types: artist/crew, press, sponsors, staff; per-type access windows and notes.
Noise, Errors & Interference Prevention
- Use separate VLAN for scanners/kiosks; QoS for API calls; avoid guest Wi-Fi overlap.
- Harden devices: kiosk mode, auto-lock, restrict USB/Bluetooth.
- Daily device health checks; swap failing cables/scanners proactively.
FOH VMS Check Checklist
- Test scan/void/refund/upgrade; confirm printer/kiosk routing.
- Walk the queues; confirm signage, ADA flow, and age verification prompts.
- Confirm offline cache & LTE failover; verify settlement/export jobs.
2) Box Office & Admissions (Fixed & Mobile)
Choosing Terminal Type
- Fixed counters: fastest for will-call and complex changes; stable power/network; supports printers.
- Mobile handhelds: flexible for queue busting and VIP; ideal for field upgrades and reissues.
- Kiosks/self-service: great for simple pick-ups/QR; ensure staff nearby for ID/age checks.
Station Design
- Mix count: at least one station per 250–400 guests at peak ingress; add floaters with handhelds.
- Placement: shade screens, secure printers, anti-theft tethers for scanners.
- Ambient capture: clear policy boards (refunds, age, bag); reduce desk queries.
- RF planning (handhelds): tune roaming to avoid drops at gate edges and inside foyer.
Order/Receipt Processing
- High-pass equivalent: remove obsolete events/SKUs from UI; pin tonight’s shows to top.
- Per-lane printer profiles for wristbands/tickets; add order numbers for issues desk.
- Compression: automate service charges, age checks, and ID prompts to reduce manual steps.
Chargeback/Refund Control Tips
- Use tokenized EMV for box office payments; avoid manual PAN entry where possible.
- Enable digital receipts with itemized detail and location/time stamps.
- Require manager approval for exchanges/partial refunds; capture reason codes.
Order Workflow
- Identify priority flows (scan-in, reissue, upgrade, comp).
- Start with a “one-tap” layout for tonight’s events; quick actions for common changes.
- Offer e-receipts and wristband/print options; log notes for incidents.
3) Venue Software & Back Office (Cloud & Local)
Item/Modifier Fundamentals
- Prices: timed tiers (early bird/GA/VIP); per-zone fees; tax rules per locale.
- Prompts: age/ID verification, bag policy, ADA seating guidance.
- Polarity: enforce rules on comps/holds/kills and seat maps vs. GA zones.
- EQ: tidy event lists; group by date/room; pin active shows.
- Compression: bundle offers (ticket + drink/merch credit) with automatic voucher creation.
Tenders & Routing
- Tenders (card/contactless/cash/gift/voucher); enable split payments for upgrades.
- Routing: send print jobs to box office/kiosk; email/Wallet passes to guests.
- Matrix: departments/rooms for reporting by stage, promoter, and event type.
Cloud POS Advantages
- Central calendars, dynamic pricing, and timed promos.
- Onboard CRM, loyalty, and analytics reduce extra tools.
- APIs/webhooks for accounting, POS, access control, and marketing.
- Remote device management for scanners, kiosks, and workstations.
Local/Legacy Considerations
- Reliable and immediate; pair with local print servers and database backups.
- Plan offline validation caches and later sync for connectivity gaps.
Event Night Workflow
- Advance events & price tiers; build a generic check-in layout.
- Color-code gates/rooms; maintain clear naming.
- Line check fast: test scan/reissue/upgrade/print; refine during first ingress wave.
4) Payments & Integrations
Pricing & Taxes
- Inclusive vs. exclusive tax per policy; ensure receipt clarity.
- Fees: service, facility, restoration; disclose on checkout and receipt.
- Rounding rules for cash-only windows if needed.
Discounts & Promotions
- Promoter codes, fan pre-sales, timed drops; cap uses and resale checks.
- Bundles: VIP upgrades, meet-&-greet, merch/credit packs.
- Staff comps: role-gated with audit trail and expiry.
Integrations
- Ticketing/Access: wristbands/QR passes, turnstile triggers.
- Accounting: daily journal exports; fees/chargebacks mapped to GL.
- Marketing: CRM sync, email/SMS, lookalike audiences (privacy-aware).
Refunds/Voids on Mobile vs FOH
- Use more conservative permissions on handhelds; manager PIN for refunds/voids.
- Always include refund receipts with reason and case notes for dispute defense.
5) Compliance & Security Management
PCI DSS Essentials
- Scope reduction: tokenize cards via certified gateways; no PAN storage.
- Access control: per-user logins, MFA for admin, roles for refund/comp.
- Documentation: network diagrams, asset inventory, incident procedures, DPIA.
- Retention targets: prune PII; respect opt-outs and data deletion requests.
Network/Device Hardening
- Keep endpoints in kiosk mode; disable unused ports; enforce auto-update windows.
- Segment VMS/POS/ticketing VLANs; firewall egress to required services only.
Cash Handling & Physical Security
- Mass: lock stations; secure printers and stock; log wristband rolls.
- Decoupling: separate cash count room; dual-control for comp books and stock.
- Sealing: tamper seals on kiosks/scanners; daily inspection checklist.
- HVAC: keep printers/terminals cool and dry to prevent failures.
Data Privacy & Regulations
- Monitor access logs, failed logins, and exports; alert on anomalies.
- Publish refund/complaints policy; provide contact for data requests.
6) Practical Workflows & Quick Recipes
Fast Event Night Prep (5–10 min)
- Verify event/price updates and capacity caps; label gates.
- Set will-call exports; test scan on each lane.
- Check printer routes; stage stock (wristbands/tickets) and spare rolls.
- Enable offline validation/LTE; confirm exports and settlement jobs.
- Brief staff on upgrades, ADA policy, and refund rules.
Speedy Admissions Recipe
- One-tap actions for scan-in, reissue, upgrade.
- Mobile/Wallet passes preferred; fast-lane signage and staff flow control.
- Bundle deals (upgrade + drink credit) to reduce desk time.
Reconciliation & Reporting
- End-of-night sales/attendance by gate/room; variance vs. capacity.
- Match payments to gateway batches; log chargebacks/notes.
- Export attendance to CRM/marketing; flag no-shows and high-LTV guests.
7) Safety, Redundancy & Best Practices
- Hearing safety: use visual alerts at gates; avoid loud buzzers in queues.
- Redundancy: spare scanners, printers, chargers; backup handhelds pre-paired.
- Power: UPS for FOH core, routers, and printers; device battery rotation.
- Documentation: event runbook, price tables, refund policy, vendor contacts, and incident log.
8) Minimal Terminal List Template
1 Gate Scanner A | 2 Gate Scanner B | 3 Will-Call 1 | 4 Will-Call 2 | 5 Kiosk 1
6 Kiosk 2 | 7 Box Office 1 | 8 Box Office 2| 9 Wristband Pr. | 10 Ticket Pr.
11 Comp Desk | 12 VIP Check-in | 13 ADA Desk | 14 LTE Router | 15 FOH Dashboard
16 Admin Console | 17 CRM Sync Job | 18 Export Job | 19 Incident Log | 20 Spare Scanner
Add/trim devices to fit the show. Color-code and group to gates/departments.
9) Quick Troubleshooting
- Declined/invalid ticket: duplicate scan, wrong event, revoked token; route to issues desk.
- No print: paper out, cover open, wrong routing, driver offline.
- Slow system: Wi-Fi interference, saturated uplink, background updates; switch to wired/LTE.
- Event missing: sync failed; push update or reboot device.
- Refund dispute: show terms/timestamps; issue receipt and case ID.
10) Pre-Show & Post-Show Checklists
Pre-Show
- Power-up sequence: network/UPS → scanners/kiosks → box office terminals/printers.
- Processor test: $1 auth/void on box office; confirm receipts and fees.
- Load events, promos, and role permissions; verify MFA on admin accounts.
- Spare paper, chargers, batteries, and cleaning kits staged.
Post-Show
- Close batches; export attendance/sales; verify settlement receipts.
- Power-down reverse order: printers → terminals → network (if temporary).
- Coil/test cables; wipe devices; charge handhelds; note issues for next show.
11) Reducing Costs & Finding the Best Suppliers with AI
Smart Purchasing Strategies
- Use AI-driven procurement tools to compare scanners, kiosks, and printer prices—and SaaS licensing—across vendors in real time.
- Analyze historical processing and platform fees—AI can model effective rate by sales mix and forecast savings.
- Leverage chat-based AI to automate quote requests for seasonal capacity and rental devices.
- Bundle purchases (e.g., scanners, stands, paper, wristbands) to unlock bulk discounts—AI can recommend optimal kits based on your gate plan.
Supplier Evaluation
- AI can assess platform reliability by scraping outage reports, SLA performance, and support response times.
- Use sentiment analysis to identify vendors with durable hardware and stable software releases.
- Track supply chain stability—AI alerts can warn of scanner/printer shortages or shipping delays before show day.
- Cross-reference suppliers for counterfeit risk detection, especially when buying printers, wristbands, and power supplies.
Operational Optimization
- Integrate AI inventory tracking to predict when to service/replace scanners, printers, and batteries.
- AI budgeting tools can simulate ROI: buy vs. rent device fleets, negotiated SaaS tiers, or cross-venue sharing.
- Predictive analytics flag risky orders and duplicate scans to reduce fraud and chargebacks.
- Use AI to schedule staff and gates—minimizing overtime while maintaining queue SLAs.